Case Study

1. Client Overview

Client Name: Emmanuel's Heating & Cooling

Industry: HVAC

Location: Lake County, IL

Emmanuel's Heating & Cooling is a well-regarded HVAC company focused on providing quality heating and cooling services. With the desire to expand their service area beyond Lake County, they aimed to strengthen their online presence and attract new customers through a professional website.

2. Challenge

Emmanuel's Heating & Cooling faced the challenge of lacking an online presence entirely. Their primary goal was to transition from traditional advertising methods to a dynamic digital strategy that would effectively showcase their commitment to quality service and enable them to reach prospective customers in the digital space.

3. Strategy and Approach

Accretion Digital initiated the project by researching the target demographics and performing keyword analysis to inform the marketing strategy. We developed a cohesive digital strategy that included brand identity development, securing a domain, and website hosting services. Furthermore, we designed a user-friendly website and optimized the Google Business Profile to enhance local visibility. Regular communication and check-ins with the client ensured that their feedback was integrated throughout the project.

4. Execution

The project was completed within 2 months due to scheduling challenges on the client's side. Key milestones included the successful development of a modern homepage to provide immediate access to services. The team collaborated closely via phone and in-person meetings to accommodate the client’s preferences. The final outcome was a visually appealing website that emphasizes Emmanuel's services and expertise, establishing a strong digital footprint.

5. Results and Impact

Post-launch, Emmanuel's Heating & Cooling experienced a noticeable increase in digital engagement. The new website drove traffic from online searches, leading to more inquiries and quote requests, evidenced by visitors filling out the quote form. The client expressed satisfaction with the new site, stating that both he and his team appreciated the improved online visibility and good reviews from customers.

Client Feedback: 

"We're happy with the website, and our people like it. Customers are finding us online, and they see we have good reviews."

6. Ongoing Relationship and Insights

Accretion Digital continues to manage Emmanuel's website and hosting, ensuring a robust online presence as they grow. Through this project, we gained valuable insights into the HVAC industry, emphasizing the importance of industry-specific keyword optimization and a continuous SEO strategy.

7. Team Contributions

• Marketing Manager: Conducted demographic research and keyword analysis to develop the digital strategy.
• Web Developer: Responsible for the design and technical implementation of the new website, including setup and tracking.
• Social Media Manager: Created and optimized social media profiles to boost customer engagement and brand visibility.

8. Future Plans

Emmanuel's Heating & Cooling is looking to explore paid advertising opportunities, particularly Google Ads, to further drive traffic and enhance customer engagement. Accretion Digital stands ready to support these initiatives as they continue to expand their online presence and service area.