Marketing and sales lingo made simple

Comparing two versions to see which one performs better. Like having a taste test, but for content.

Promote a product, get a commission. Simple as that.

The act of being known! The goal of gaining ‘more eyeballs,' spreading your message and establishing high brand recognition amongst your target market.

When another site links to yours. It’s like a digital thumbs-up, and search engines love it!

Bottom of the Funnel. The folks here are almost ready to buy or sign up. Close the deal!

The percentage of visitors who peace out from your site without exploring further.

What makes a business memorable — its DNA. A combination of design, mission + other elements to showcase what a brand does, who it serves and why it exists.

Those automated chat responders on websites. Great for answering FAQs 24/7!

No, it’s not about making butter. This term indicates the percentage of customers who stop using your service during a certain timeframe.

The percentage of visitors who take a desired action. Say, signing up for your newsletter.

Using a carefully thought-out voice + tone, good copywriting can compel readers to take a specific action to drive conversion.

That enticing button or message urging visitors to take some action, like "Learn More" or "Grab the Deal."

Nope, not a new train line. It's the percentage of people who click on your content after seeing it.

A set of pre-determined emails sent out automatically at specific intervals. It 'drips' content gradually to nurture leads.

A metric to see how actively users are interacting with your content. Likes, shares, comments – they all count.

Like that old pine in your backyard, this content never gets old or outdated.

Offering basic services for free and charging for advanced features. Think of your fave apps!

The journey a customer takes from knowing about you to making a purchase.

Targeting people based on their location. Handy for local promos!

Not a sinister as it sounds. It’s all about finding smarter, low-cost strategies to grow your business.

A visual representation of where people click, move, or scroll on your site. The 'hotter' the area, the more activity it sees!

Not just someone with tons of Insta followers. Someone who can sway their audience's purchasing decisions.

The VIP metrics that show how well you’re doing in specific areas.

A dedicated page designed with a singular focus, like getting sign-ups or downloads. It’s where your ads or links usually send visitors.

Something super irresistible you offer to get someone's contact details. Think free e-books or killer infographics.

A group of people who are eerily similar to your existing customers. Find 'em and market to 'em!

Someone who's shown a bit more interest than just visiting your website. They might’ve downloaded that free e-book!

Ads that blend in with the content around them, usually seen in newsfeeds.

A multi-platform approach to sales. Whether in-store, online, or via social media, the experience is seamless for the customer.

The number of people who see your content without paid distribution. Think of it as the good ol' word-of-mouth in the digital age.

Not a new massage technique. It’s the problems your product or service can solve for a customer.

Not a tiny dot on your screen! It’s a code snippet from platforms like Facebook, helping you track user activity and optimize ads.

Ever feel like ads follow you? That's remarketing. It targets people who’ve visited your site but didn’t make a purchase.

A measure of what you get back from what you spend. You want this number looking good!

Making your content Google-friendly to rank higher on search results.

Where you appear on Google when someone searches.

Free content from fans? Yes, please! It’s when your users provide the content for you, like photos or reviews.

Nope, not the flu. It’s when your content gets shared like wildfire.