Glossary | Accretion Digital

A/B Testing

Think of this like an "Eye Exam." We show the audience two versions of an ad (Lens 1 or Lens 2?). We measure which one gets a better reaction, keep the winner, and then test it against a new version. This ensures your ads get smarter and more effective over time.

Ad Spend vs. Management Fee

Think of this like "The Car vs. The Gas." The Management Fee is what you pay us to be the race car driver (build the strategy, design the ads, steer the campaign). The Ad Spend is the gas money you pay directly to Facebook or Google to make the car move. You need both to win the race.

Algorithm

Think of this as a "Digital Matchmaker." Social media platforms want to keep users glued to their screens. The algorithm is the computer program that decides which posts to show a user based on what it thinks they will like. Our job is to create content the Matchmaker loves so it introduces you to more people.

Automation

Think of this as the "Digital Domino Effect." Instead of you manually copying a lead from Facebook and pasting it into an email, we set up a domino. When the lead hits Facebook, the domino falls and automatically sends the email. It connects your software together to save time and remove human error.

Bleed

In printing, this is basically "coloring outside the lines." We extend the design slightly past the edge of the paper before sending it to the printer. This gives the cutting machine a margin for error so you don't end up with an ugly white sliver on the edge of your finished business cards or flyers.

Bounce Rate

Think of this as the "U-Turn Rate." It measures the percentage of people who landed on your website, took one look, and immediately left without clicking anything or visiting a second page. A high bounce rate usually means the customer didn't find what they expected to see.

Brand Identity

This is your company’s personality. It’s not just your face (the logo). It’s how you dress (your colors), how you speak (your tone), and how you make people feel when you walk into the room.

Cache (Clearing the Cache)

Think of this as your browser’s "Memory Snapshot." To make websites load faster, your computer takes a photo of a website the first time you visit. If we update your website today, but you still see the old version, it’s because your computer is showing you the old photo it took last week. Clearing the cache forces your computer to take a new photo.

Citations

Think of these like the "Phone Book" entries of the internet. Imagine there are 50 different phone books (Yelp, Apple Maps, Bing, etc.). If your phone number is wrong in half of them, nobody knows where to call, and Google gets confused. We make sure every directory lists you exactly the same way to boost your local ranking.

Click-Through Rate (CTR)

Think of this as the "Window Shopper Ratio." If 100 people walk past your store window (Impressions) and 3 people stop to come inside (Clicks), your CTR is 3%. It tells us how appealing your "window display" (Ad/Post) is to the people seeing it.

Conversion

Think of this as "The Soccer Goal." Driving traffic to your site is like kicking the ball around the field; it looks good, but it doesn't count on the scoreboard. A conversion is when the ball actually hits the back of the net. That could be a purchase, a booking, or a form submission. It’s the actual result we are playing for.

Customer Journey

This is the "Relationship Timeline." While a funnel focuses just on the sale, the Journey is the whole relationship; from the "First Date" (finding you online) to the "Wedding" (buying) and even the "Anniversaries" (coming back for more). We want to ensure the entire relationship is healthy, not just the pickup line.

Digital Business Card

Think of this as a "Shortcut Menu." It is a mini-website that cuts out the clutter. Clients access it by scanning a QR code or clicking the link in your Instagram bio. Instead of making them dig through your huge website, this gives them 4 or 5 simple buttons: "View Menu," "Book Now," or "Current Promo." It’s the fastest way to get a customer to what they need right now.

Dynamic QR Code

This is a "Magic Door." A standard QR code is a regular door; it always opens to the kitchen. A Dynamic QR code is magic; we can print the code on a flyer once, but change where the door leads tomorrow. Today it goes to your website, tomorrow it goes to your event page, and we never have to re-print the sticker.

Email Warm-up

Think of this like being "The New Neighbor." You don't move into a neighborhood and immediately throw a loud party; the police (spam filters) will shut you down. First, you knock on doors and say hello politely. Once the neighbors trust you, then you can host the party (send bulk emails).

Engagement

This is "The Applause." If you give a speech, engagement is the audience nodding, clapping, or raising their hands. It proves they aren't just sleeping with their eyes open. Likes, comments, and shares tell the algorithm that your content is interesting.

Facebook Pixel

Think of the Pixel as a "Digital Concierge." Imagine a greeter at a store who remembers exactly which shoes a customer looked at. If that customer leaves without buying, the concierge runs out to the parking lot and reminds them about the shoes. The Pixel allows us to do that digitally via retargeting ads.

Funnel

Think of a "Strainer." You pour a lot of water (people) into the top. As it goes down, the strainer gets tighter. Only the most qualified people come out the bottom as customers. It helps us filter out people who aren't ready to buy yet.

Google Analytics

This is the "Store Security Footage" for your website. It records everything: how many people walked in, which door they used, which aisle they walked down, and how long they stayed before leaving. It helps us see where your store flow is working and where it’s broken.

Google Local Pack

This is "The VIP Section" of Google. When you search "Pizza near me," it's that map box that pops up with the top 3 spots. That is the most valuable real estate in local search, and our goal is to get your business listed there.

Impressions

This is "Total Views." If one person drives past your billboard on their way to work and back home every day for a week, that counts as 14 impressions. While "Reach" finds new people, "Impressions" are what help people remember you.

Landing Page

Think of a website like a Department Store; there are signs everywhere and it's easy to get distracted. A Landing Page is like a private "Sales Room" with one salesperson and one contract. We remove all the distractions (no menu, no about us page) so the customer focuses on doing one thing: signing up.

Mockup

This is a "Virtual Fitting Room." It’s a realistic, fake photo of what your flyer, website, or business card will look like in real life. We send this to you so you can visualize the final product before we commit to printing thousands of them.

Reach

This is "The Billboard Drive-By." Reach is the number of unique people who drove past your billboard. Even if one person drives past it 10 times, they only count as one "Reach." This number tells us how wide our net is.

Retainer

Think of this like a "Gym Membership." Instead of paying every time you walk in the door (which gets expensive and complicated), you pay a flat monthly fee to have continuous access to our services, team, and expertise. It ensures we are always working on your growth, not just one-off projects.

Reel (Short Form Video)

Think of this as a "Super Bowl Commercial." These are designed to reach new people who don't know you yet. They are entertaining, quick, and meant to grab attention to build brand awareness.

SEO (Search Engine Optimization)

Think of the internet like a giant "Library." If you want your book to be found, it needs to be labeled correctly, put on the right shelf, and recommended by other librarians. SEO is us labeling your book perfectly so Google can hand it to the people looking for it.

Story (Social Media)

This is the "Backstage Pass." These are for people who already follow you. It’s like inviting your friends backstage to see what you're eating or working on today. They disappear after 24 hours and are great for building loyalty.

Target Audience

Think of this as "The Fishing Net." We aren't trying to catch every fish in the ocean. We build a net specifically sized to catch the Tuna and let the Minnows swim right through. We only want to pay to reach the people who are actually likely to buy.

Website Design

This is the "Construction of the House." This was the one-time fee you paid us to paint the walls, install the furniture, and make it look beautiful. But just like a real house, once it's built, you still have to pay for the land and address to keep it standing (see Hosting & Domain).

Website Domain

Think of your domain (like yourbusiness.com) as your "Street Address." Even if you build a beautiful mansion, you still have to pay the city a small fee every year to keep your address registered. If you stop paying, someone else can buy your address and move in.

Website Hosting

Think of hosting as "Renting the Land." We built the house (the design), and you own the house, but that house has to sit on a piece of land to exist on the internet. Hosting is the rent you pay to the landlord (the server company) to keep the lights on and the doors open.