ACCRETION DIGITAL'S SERVICES

See how our team individually contributes to your marketing.

Business Development Rep

  1. Lead Generation: Identifies potential leads by analyzing the market and targeting demographics that align with the client’s services or products.
  2. Initial Contact: Reaches out to potential leads using the client's identity, ensuring a seamless representation of the client’s brand.
  3. Appointment Setting: Focuses on setting appointments for the client’s internal sales team, facilitating the initial engagement and handoff.
  4. Sales Pipeline Support: Helps fill the client's sales pipeline with qualified leads, supporting their overall sales strategy.
  5. Client Representation: Acts under the client's branding, making interactions with potential leads feel directly connected to the client’s business.
  6. Follow-ups: Conducts follow-up communications to maintain interest and lead momentum toward scheduled appointments.
  7. Reporting and Tracking: Provides detailed reports on outreach efforts and appointment outcomes to keep the client informed.

Client Coordinator

  1. Primary Point of Contact: Remains the main liaison between the client and Accretion Digital’s team, focusing on clear and effective communication.
  2. Issue Resolution: Continues to address and resolve operational issues or concerns quickly to maintain client satisfaction without delving into strategic decision-making.
  3. Project Updates: Provides clients with regular and timely updates on the status of their projects, keeping them informed of important developments and milestones.
  4. Feedback Coordination: Gathers client feedback and communicates it to the relevant teams for operational adjustments, avoiding involvement in strategic planning or changes.
  5. Client Onboarding: Assists new clients in understanding the operational processes at Accretion Digital, guiding them through the initial setup and ongoing project management without strategic advising.
  6. Communication Hub: Serve as the communication hub between clients and various departments (like Web Design, Social Media Management, PPC Management), ensuring seamless information flow and coordination.
  7. Documentation Specialist: Maintain comprehensive documentation of client interactions and project statuses to ensure continuity and clarity across the team.
  8. Performance Reports: Compile and present simple performance reports to clients, which could involve basic analytics but not strategic insights or recommendations.

Google/Meta Ads Manager

  1. Cost Efficiency: Optimizes ad spend for maximum ROI.
  2. Targeted Campaigns: Designs campaigns that target specific demographics.
  3. Keyword Research: Conducts thorough keyword research to capture relevant traffic.
  4. Performance Tracking: Uses analytics to track ad performance and make adjustments.
  5. Ad Copywriting: Writes compelling ad copy that converts.
  6. Retargeting: Implements retargeting strategies to capture potential leads.
  7. Platform Expertise: Manages campaigns on Facebook, Instagram and Google.

Graphic Designer

  1. Brand Consistency: Ensures all visual content aligns with brand identity.
  2. Creative Concepts: Delivers innovative and appealing design concepts.
  3. Marketing Materials: Designs all types of marketing collateral.
  4. Adaptability: Adapts designs for various platforms and mediums.
  5. Infographics: Creates informative and visually appealing infographics.
  6. Logo Design: Designs memorable and effective logos.
  7. Campaign Visuals: Provides visuals for specific marketing campaigns.

Marketing & Sales Manager

  1. Strategic Leadership: Provides high-level strategic guidance to align marketing and sales efforts with business goals.
  2. Customized Planning: Tailors marketing and sales plans to the specific needs of each client.
  3. Performance Monitoring: Keeps track of campaign performance to optimize strategies.
  4. Team Coordination: Ensures all team efforts are aligned and cohesive.
  5. Market Analysis: Analyzes market trends to keep strategies relevant and effective.
  6. Budget Management: Oversees budget allocation to maximize ROI.
  7. Problem Solving: Addresses and resolves strategic issues as they arise.

Social Media Manager

  1. Audience Research: Analyzes target audiences to tailor content for platforms like Facebook, Instagram, TikTok, LinkedIn, and more.
  2. Content Ideation: Creates engaging content ideas aligned with branding strategies.
  3. Content Coaching: Offers guidance on effective content creation, providing best practices.
  4. Draft Creation and Editing: Prepares and refines content drafts for client review.
  5. Content Scheduling: Manages content timing across various platforms for consistent presence.
  6. Performance Analysis: Uses insights from content performance to enhance strategies.
  7. Multi-format Content Creation: Produces a variety of content types, including text, video, and podcasts.

Web Designer

  1. Custom Development: Creates tailored websites that align with client branding and goals.
  2. Responsive Design: Ensures websites are mobile-friendly and responsive.
  3. SEO Optimization: Implements SEO best practices to enhance online visibility.
  4. Maintenance and Support: Offers ongoing support and updates for website sustainability.
  5. User Experience: Focuses on user-friendly designs to enhance visitor engagement.
  6. E-commerce Integration: Builds and integrates e-commerce functionality.
  7. Analytics Integration: Sets up analytics for tracking website performance.
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ACCRETION DIGITAL'S FAQ

Frequently Asked Questions

What types of businesses do you work with?

We work with a diverse range of clients, including small business owners, healthcare professionals, and political figures. Our expertise allows us to tailor marketing strategies to meet the specific needs of various industries.

How do you determine which marketing platforms to use?

We analyze your budget and goals to recommend the best platforms for your business. Generally, Google Ads are ideal for high-quality leads, while Facebook Ads can be more cost-effective but may yield lower-quality leads. We aim to create a balance based on your specific needs.

What kind of reporting can I expect?

You will receive regular updates during our weekly meetings, along with monthly reports that include insights on website traffic, ad performance, and social media engagement. We also encourage you to reach out anytime for additional information.

Is there a minimum contract length?

No, we do not require long-term contracts. We believe in earning your trust on a month-to-month basis. However, we recommend allowing at least three months to see meaningful results.

How do you gather and implement client feedback?

We maintain a log of all client meetings and have standard operating procedures for collecting feedback. We conduct regular check-ins to discuss any concerns and adapt our strategies based on your input while continuously logging interactions for future reference.

What happens if a campaign does not perform as expected?

We proactively monitor campaign performance and, if results are lacking after 30 days, we analyze the data and present new strategies in the next meeting. Our goal is to ensure that you never go too long without a plan to enhance results.

How quickly can I expect to see results?

While some initial results may be visible within the first month, we recommend allowing three months to start seeing leads. For long-term effectiveness and consistency in your marketing efforts, we suggest a timeframe of one year.

Can I customize my package or choose specific services?

Absolutely! We offer flexible packages that allow you to select the services that best fit your business needs and budget. You can choose to hire individual team members or opt for a complete service package.

Do you sign NDAs?

We are happy to sign a Non-Disclosure Agreement (NDA) if you require it. Protecting your proprietary information is paramount, and we take steps to ensure confidentiality in all dealings.

Where is Accretion Digital located?

We are headquartered in Illinois, but our team operates 90% remotely, allowing us to currently serve clients across over 7 states in the United States and Canada. Our virtual model enables us to be accessible to future clients worldwide.