Case Study
1. Client Overview
Client Name: Cunningham Insurance Agency
Industry: Insurance Services
Location: Waukegan, IL
Cunningham Insurance Agency has built a strong reputation for integrity and quality service over the years. By partnering with Landmark Insurance Group, they offer superior insurance policies across various sectors, including car, home, life, and business insurance.
2. Challenge
The primary goal of the project was to elevate Cunningham Insurance Agency's online presence with a stylish and functional website, while ensuring consistent branding across all platforms. The project aimed to facilitate a smooth transition of their domain and enhance client engagement through improved digital tools.
3. Strategy and Approach
Accretion Digital initiated the project by affirming the client's brand identity and color scheme. The entire project was completed in 2 months and included several key initiatives:
Website Design and Development:
- Created a user-friendly and visually appealing website aligned with the client's branding goals.
- Emphasized the existing logo, focusing on a prominent red color scheme to maintain brand recognition.
Social Media and Profile Management:
- Revamped social media profiles to enhance brand consistency.
- Updated Google and Yelp listings to improve local SEO and visibility.
Print Materials:
- Designed business cards, brochures, and flyers that reflected the new website design, ensuring a uniform brand experience.
Public Announcement:
- Orchestrated a public announcement via social media to maximize reach and engagement during the launch of the new website.
4. Execution
The project was executed smoothly, with no significant challenges other than the client's decision to retain their existing logo, which led to a focus on emphasizing the red in their branding. The seamless integration of print and digital materials created a cohesive brand experience.
5. Results and Impact
Post-launch, Cunningham Insurance Agency observed:
- Increased Engagement: More insurance quote forms were filled out, indicating improved client interactions and interest.
- Higher Inquiry Rates: An uptick in client inquiries and quote requests as a result of the revamped website and improved usability.
Client Feedback:
While specific testimonials were not provided beyond general satisfaction, the agency's leadership indicated a positive response to the new digital presence and its effectiveness in driving client engagement.
6. Team Contributions
The Accretion Digital team involved in this project included:
- Marketing and Sales Manager: Provided strategic oversight and ensured alignment with the agency's branding goals.
- Web Designer: Developed the new website design, focusing on usability and aesthetic appeal.
7. Future Plans
At this time, Accretion Digital is managing Cunningham Insurance Agency's website and hosting. The agency is optimistic about potential results from Google and Facebook ads, which may lead to future collaborations in digital marketing strategies.
