Case Study

Client Overview

Client Name: Mr. Super Clean

Owner: Donald Hudson

Industry: Carpet Cleaning

Location: Gurnee, Illinois

Background: Mr. Super Clean is a local, family-owned carpet cleaning business with over 20 years of experience. They aimed to enhance their online presence and attract more customers through improved digital marketing strategies.

Challenge

Mr. Super Clean faced the challenge of increasing customer awareness and generating more phone calls to grow their business. They sought to be found online for specific keywords related to their services, but had concerns about overspending on website design and SEO, especially as a newer business. They needed a reliable partner to help build a strong online presence without breaking the bank.

Strategy and Approach

To address Mr. Super Clean's needs, we implemented a comprehensive digital marketing strategy that focused on:

• Website Development: Creating a search engine optimized website that was user-friendly and effective in converting visitors into customers.
• SEO and Content Creation: Producing high-quality content and ensuring technical SEO to help the business rank for targeted keywords, such as “carpet cleaning Gurnee” and “carpet cleaning Lake County.”
• Social Media Presence: Establishing and maintaining active social media profiles to drive traffic back to the website.
• Google My Business Optimization: Setting up and optimizing their Google My Business listing to improve local search visibility and generate customer reviews.
• Advertising Campaigns: Running Google and Facebook ads to increase traffic to the new website.

Execution

The project was executed over a three-month period with the following key steps:

1. Domain and Social Media Handles: Secured a relevant domain name and matching social media handles to establish brand authority online.
2. Website Launch: Developed a fully functional website optimized for SEO, with a focus on targeted local keywords.
3. Content and SEO Strategy: Created targeted content to enhance search engine rankings and attract potential customers.
4. Advertising Initiatives: Launched Google and Facebook ad campaigns, along with dedicated landing pages, to drive traffic to the website.
5. Branding and Marketing Materials: Designed business cards, car magnets, and refreshed the existing logo to align with the new branding.

Throughout the process, we maintained weekly communication with Mr. Super Clean, allowing for collaborative adjustments and strategy discussions.

Results and Impact

After the initial 90 days of launching the new website and marketing strategies, Mr. Super Clean experienced:

• Increased Phone Calls: A noticeable rise in inquiries, with Donald Hudson tracking calls from new customers by asking how they heard about the business.
• Enhanced Online Visibility: Improved search rankings for targeted keywords, leading to increased traffic to the website.
• Client Satisfaction: Mr. Super Clean exceeded their expectations, resulting in a five-star Google review and referrals to other business contacts.

Team Contributions

The success of this project involved contributions from:

• Marketing Manager: Oversaw the strategy and execution of the marketing plan, ensuring alignment with client goals.
• Web Designer: Developed and optimized the website for both user experience and SEO.
• Graphic Designer: Created branding materials, including the logo refresh and business cards.
• Social Media Manager: Managed social media profiles and executed content strategies to drive engagement.

Future Plans

Mr. Super Clean continues to thrive, and we remain committed to supporting their growth. Currently, we provide ongoing website hosting, management, and social media support. Future initiatives may include:

• Online Booking System: Exploring the implementation of an online booking system to streamline customer service.
• Direct Mail Campaigns: Planning direct mail campaigns to reach potential customers in the area.
• Additional Marketing Strategies: Discussing SMS marketing and merchandise designs, such as branded hats and T-shirts, to further enhance brand visibility.

Through our partnership with Mr. Super Clean, we gained valuable insights into the carpet cleaning industry and the unique needs of their customers, which will inform our strategies moving forward.