Case Study

1. Client Overview

Client Name: Infinity Venue

Industry: Venue and Entertainment

Location: Gurnee, IL, and Zion, IL

Infinity Venue, owned by Omar Cruz, is an emerging venue company specializing in hosting various events, including birthdays, Quinceañeras, baby showers, corporate parties, and weddings. Initially, Infinity Venue existed only as a business concept with no branding, online presence, or booking system.

2. Challenge

Before partnering with Accretion Digital, Infinity Venue had no online presence whatsoever. Omar needed a comprehensive solution that included:

• Building a website that provided essential information about the venue.
• Establishing a booking system to accept online payments and manage reservations.
• Creating a strong branding strategy to present a cohesive identity to potential clients.

3. Strategy and Approach

Accretion Digital executed a multi-faceted approach to address the challenges faced by Infinity Venue:

• Website Development: Designed an informative website that showcases venue details, pricing, amenities, and services.
• Brand Identity Creation: Developed a branding strategy from scratch to ensure a professional appearance.
• Google My Business Setup: Facilitated visibility and enabled the collection of reviews.
• SEO and Directory Submissions: Implemented technical SEO strategies and submitted venue information to various directories to enhance online discoverability.
• Social Media Setup: Created and branded social media profiles to kickstart online engagement.
• Online Advertising: Launched Google and Facebook ads targeting relevant keywords, such as "venue rental" and "event space near me."

4. Execution

The project took approximately 2 months to complete. Key milestones included:

• The successful launch of a user-friendly website.
• Setting up the Google My Business profile and integrating the booking system for online payments.
• Building initial social media content to begin attracting an audience.

5. Results and Impact

Since the launch of Infinity Venue's online presence, all traffic growth has been entirely new. Currently, Omar receives inquiries about pricing every two to three days, a significant achievement considering the competitive nature of the event venue business.

Performance Insights:

• We currently manage their Google and Facebook ads, with Facebook ads performing better overall, yielding a lower cost per lead compared to Google Ads.

6. Ongoing Relationship and Insights

Accretion Digital continues to support Infinity Venue by managing their advertising strategies. Currently, the project involves the PPC Manager, Client Coordinator, and Web Designer, with the Marketing Manager's initial involvement tapering off as the project transitioned to an operational phase. The ongoing focus is on optimizing ad performance and maintaining lead generation.

7. Team Contributions

• PPC Manager: Responsible for managing and optimizing Google and Facebook ad campaigns.
• Client Coordinator: Facilitates communication and project management between Omar and the team.
• Web Designer: Ensures the website remains functional, updated, and visually appealing.

8. Future Plans

Moving forward, we aim to:

• Enhance the online booking system further to improve customer experience.
• Implement strategies for referral generation to encourage satisfied customers to recommend Infinity Venue to others.
• Continue to refine ad campaigns to maximize lead generation and minimize costs.