Case Study

1. Client Overview

Client Name: Jahna Bettencourt

Industry: Real Estate

Location: Sarasota, FL

Background: Jahna is a realtor with Bright Realty, looking to establish her personal brand to stand out in a competitive market. She sought to create a cohesive identity that would resonate with her target audience and enhance her professional image.

2. Challenge

Jahna faced the challenge of differentiating herself from numerous other agents in her brokerage. With a saturated market, she needed a personal brand that was not only visually appealing but also authentically represented her values and professionalism. Her goal was to create a memorable first impression that would attract potential clients.

3. Strategy and Approach

To effectively address Jahna's needs, we adopted a collaborative and personalized approach:

• Understanding the Vision: We held an initial meeting to discuss her aspirations, preferences, and examples of brands she admired.
• Defining the Brand Elements: We focused on creating a logo, social media branding, and a consistent tone of voice to ensure all marketing materials aligned with her personal brand.

4. Execution

The project was executed in a series of well-coordinated steps:

1. Logo Design: We crafted a logo that encapsulated Jahna’s personality and professionalism.
2. Branding Materials: Developed business cards, social media cover photos, and profile pictures to create a cohesive online presence.
3. Photo Editing: Enhanced Jahna's professional photos to ensure they matched the quality and aesthetic of her new brand.
4. Mock-ups and Feedback: We utilized mock-ups during presentations to effectively communicate design concepts and gather Jahna's input, fostering a collaborative environment.

The entire branding project was completed in less than 30 days, demonstrating our efficiency and commitment to quality.

5. Results and Impact

Jahna’s new personal brand made a significant impact on her professional image:

• Positive Reception: Feedback from her peers indicated that her branding felt polished and professional, enhancing her credibility in the industry.
• Increased Confidence: Jahna reported feeling more confident in her business dealings, which translated into better client interactions.
• Referrals and Growth: The success of the project led to Jahna referring us to two additional clients, further expanding our reach within the real estate market.

6. Team Contributions

Our team played a crucial role in the success of this project:

• Marketing Manager: Coordinated the project, ensuring that all elements aligned with Jahna’s vision.
• Graphic Designer: Brought Jahna's brand to life through creative designs and visual storytelling.
• Client Coordinator: Facilitated communication between Jahna and our team, ensuring a seamless collaboration.

7. Future Plans

While Jahna has since pursued a different career outside of real estate, we have maintained a positive relationship with her. She has expressed that we would be her go-to for any future marketing needs. We plan to keep the lines of communication open and provide ongoing support as her career evolves. Additionally, we aim to leverage the insights gained from this project to enhance our offerings in the real estate sector and continue building strong, impactful brands for our clients.