Case Study
1. Client Overview
Client Name: Absolute Plumbing
Industry: Plumbing Services
Location: Beach Park, IL
With decades of experience in the plumbing industry, Absolute Plumbing operates on a business model that emphasizes charging per job rather than by the hour. They sought to establish a strong and modern digital presence to reflect their longstanding reputation for quality and reliability.
2. Challenge
The primary challenge was to create a digital presence that accurately represented Absolute Plumbing’s commitment to quality while making it easier for potential clients to navigate their services and contact them. Specific objectives included website design, social media account setup, Google and Yelp profile management, and overall directory listings optimization.
3. Strategy and Approach
Accretion Digital undertook a comprehensive overhaul of Absolute Plumbing's online identity, focusing on several key objectives:
Project Timeline:
The project was completed in approximately 2 months, primarily due to the extensive service pages requested by the client.
Website Domain Registration and Hosting:
- Secured an intuitive and brand-aligned domain name.
- Provided reliable hosting with excellent uptime.
Website Design:
- Developed a user-centric design that enhances usability.
- Incorporated responsive design principles to ensure mobile-friendliness.
Social Media Accounts Setup:
- Established a consistent brand identity across all platforms.
- Engaged with the local customer base through regular updates and interactions.
Google and Yelp Profile Management:
- Optimized profiles to improve local search visibility.
- Updated information to ensure easier customer access.
Directory Listings Setup:
- Created accurate listings across relevant directories for better local SEO.
Website Migration and Technical SEO:
- Ensured a seamless transition to the new website design without losing search rankings.
- Implemented on-page SEO best practices to improve organic search visibility.
Website Maintenance:
- Established a regular maintenance schedule to keep the site secure and up-to-date.
4. Execution
The outcome of this project was a contemporary and responsive website that effectively highlighted Absolute Plumbing’s services and professionalism. Enhanced navigation led to more users filling out the quote request form, making it easier for potential clients to engage with the business.
Challenges:
There were no significant challenges during the project execution, ensuring a smooth process from start to finish.
5. Results and Impact
Post-launch, Absolute Plumbing experienced notable improvements:
- Lead Generation: Increased completion of the request quote form, attributed to easier website navigation.
- Social Media Engagement: An easy button for customers to leave reviews resulted in a boost of new reviews on both Google and Yelp.
Testimonial:
"Thanks to the new website design, our customers are finding it easier to request quotes. The added feature for reviews has significantly boosted our online presence."
6. Team Contributions
The Accretion Digital team involved in this project included:
- Marketing and Sales Manager: Provided strategic oversight and ensured alignment with business objectives.
- Web Developer: Designed and implemented the new website.
- Social Media Manager: Established and branded social media accounts.
- Website SEO Specialist: Optimized the website and profiles for search visibility.
- Graphic Designer: Developed visual elements consistent with the brand identity.
7. Future Plans
As a follow-up to this initiative, Absolute Plumbing plans to transition management of their Google Ads from Hibu to Accretion Digital. This shift will allow for improved management of their online advertising strategy, further enhancing their digital presence.
