Audience and Market Research:

1. Know your audience.
2. Identify your buyer persona.
3. Research keyword opportunities.

Brand and Identity Development:

1. Determine your brand's identity.
2. Design a logo and other assets.

Website Development:

1. Create a website to own your online presence.
2. Build your website with a CMS template.
3. Draw up a go-to-market strategy.
4. Consult agencies and freelancers for web design help.
5. Track your site with analytics tools.
6. Optimize your website for mobile devices.

Content Marketing:

1. Consider blogging to attract prospects for your website.
2. Write optimized blog posts.
3. Develop interesting landing pages.
4. Plan an email marketing strategy.
5. Offer coupons in newsletters or on landing pages.
6. Create short-form video content.
7. Develop a referral program.
8. Utilizing User-generated Content.

Social Media Marketing:

1. Promote yourself on social media.
2. Stick to a social media posting schedule.
3. Collaborate with influencers to create brand awareness.
4. Launch business pages on Facebook and Yelp.
5. Build out your social media strategy.
6. Use social media for customer service.
7. Run social media ads.

Search Engine Marketing:

1. Boost your Google ranking with SEO.
2. Consider PPC ads with Google & Bing.
3. Set up Google My Business.

Customer Relationship Management:

1. Use email marketing to nurture leads.
2. Manage relationships with a CRM.

Paid Advertising:

1. Invest in ads.
2. Sponsor products on Etsy & Amazon.
3. Advertise with your local chamber of commerce.

Referral Marketing:

1. Encourage happy customers to share their experiences.
2. Develop a referral program.

Partnerships:

1. Connect with other local businesses.
2. Try co-marketing.

Short-term Promotions:

1. Capitalize on short-term plays.
2. Offer a free webinar.

Click here if you want help working on some of the things on this list for your small business.