Marketing for Tree Service & Tree Removal Businesses
We help tree service companies get more local customers and generate a predictable flow of exclusive, high-value jobs through Google, SEO, and paid ads.
This is what we know
- The Numbers Are Clear: We know the average cost per lead for a tree service company can range from $50 to over $150, depending on the service and location. We also know a single high-value tree removal job can be worth anywhere from $1,500 to $3,000+, and a multi-tree commercial contract can be five figures.
- Your Customers Search When They Have Pain: Homeowners don't budget for tree care. They search on Google the moment a storm hits, a tree looks diseased, or they have an urgent need. Your entire business depends on being visible at that exact moment of high intent.
- Your Reputation is Your Closing Tool: Customers are looking for trust. They check your Google reviews, your website, and your local presence before they even pick up the phone. A strong online reputation directly translates to a higher closing rate.
This is the problem
- You Have Unpredictable Revenue: Relying on referrals and weather creates a "feast or famine" cycle. The cost isn't just the stress; it's the inability to hire and retain top crew members because you can't guarantee them year-round work.
- You Compete on Price, Not Value: By not being visible where high-intent customers are looking, you're forced to compete for low-margin pruning jobs. Losing just two high-value removal jobs per month to a competitor who ranks higher on Google can cost you over $50,000 a year in lost revenue.
- You're Building on Rented Land: Relying on Angie's List/Nextdoor means you're just a name on a list, forced to race to the bottom on price for a lead that was sold to five other companies. You don't own the lead or the long-term customer relationship.
This what we do
- We Build Your Online Authority: We establish you as the #1 expert in your local market by optimizing your website and Google Business Profile so you are the first and most trusted company people find when they search for help.
- We Generate Exclusive, High-Intent Leads: We run targeted ad campaigns on platforms like Google to put you directly in front of motivated customers the exact moment they are looking to hire a professional.
- We Build Your Permanent Marketing Asset: We build a system that you own. This asset works for you 24/7, generating exclusive opportunities and a long-term competitive advantage that no one can take away from you.
This is why it works
- We Capture High-Intent Buyers: Our system focuses on "hand-raisers"... customers who are actively searching for a solution right now. This is fundamentally different from traditional advertising that interrupts people who aren't looking to buy.
- We Create Market Authority, Not Just Ads: By optimizing your Google presence and website, we build trust before the customer ever calls you. This positions you as the premier expert, allowing you to close deals at higher prices.
- Our Success is Measurable: We don't operate on feelings. We track the only two metrics that matter: the number of qualified leads generated and your cost to acquire them. You will see a clear, undeniable return on your investment.
This is who this is for
- You Are Good at Sales: Our job is to make your phone ring with qualified leads. Your job is to answer that phone and close the deal. This partnership is most successful with owners who are confident in their sales process.
- You Can Handle More Work: You have the operational capacity to take on more clients but struggle with inconsistent scheduling and keeping your crews busy.
- You View Marketing as an Investment: You understand that building a predictable system for acquiring customers is an investment in the long-term value of your business, not just an expense.
This is how we do it
The 1st Meeting
We start with a brief meeting to understand your current situation, identify your biggest bottlenecks, and determine where you want to go.
The Custom Proposal
We build a clear plan with a range of options so you can choose your exact speed of growth based on your budget and desired outcome.
The 2nd Meeting
Within 48 hours, we set up a kickoff meeting to recap the plan and lock in a firm timeline so everyone knows exactly what is happening.
Bi-weekly Meetings
We send regular email updates and meet bi weekly to keep you fully informed while we build your campaigns in the background.
The Last Meeting
When a one time project is finished, we hand over all your passwords and provide custom video training so your in house team can manage things.
(VIP) Weekly Meetings
For our most invested and fast paced monthly partners, we have the option to upgrade to weekly strategy meetings.
This is what you might be thinking
- "I'll spend a lot of money and get nothing.": We deliver real leads, phone calls and quote requests, not just clicks. If our system doesn't generate qualified leads, you don't pay our management fee. We work for free until it does.
- "I can find someone cheaper.": "Cheaper" means cut corners or shared leads. We build you a permanent asset that generates exclusive leads that only you own. You're investing in owning your lead flow, not just renting it.
- "I'll be trapped in a long-term contract.": We don't use long-term contracts. Our service is month-to-month because we have to earn your business every 30 days, not lock you into a piece of paper.
This is what it costs
Marketing Setup
This is the essential first step. We build the professional online presence required to turn visitors into paying customers. This is a one-time project.
What It Includes:
- A Multi-Page, Professional Website
- Full Google Business Profile Optimization
- On-Page SEO Foundation
- Monthly Performance Reporting
The Outcome:
- This project builds the essential digital asset for your business. While organic SEO results take time to build (typically 3-6 months), a properly optimized foundation like this is designed to begin generating 5 to 15+ organic leads per month once it gains authority with Google, at no recurring ad cost.
Total Investment:
- $5,000 / one-time
- (Paid as $2,500 to start and $2,500 upon completion)
Good Marketing
This package is designed to build brand awareness and generate a consistent, steady flow of leads using social media advertising.
What It Includes:
- Website & Google Profile Management
- Meta Ads Management (Facebook & Instagram)
- Monthly Strategy Calls
- Monthly Performance Reporting
The Expected Outcome:
- Based on the recommended ad spend and typical industry performance on Meta platforms, you can anticipate generating approximately 20 to 40+ inbound leads and quote requests per month. This package builds your brand recognition and creates a consistent flow of opportunities in your service area.
Total Investment:
- $1,000 / month
- Recommended Ad Spend: $1,000 - $1,500 / month (Paid directly to Google or Meta)
Aggressive Marketing
This package is designed for businesses that want to aggressively capture high-intent buyers and become the dominant player in their market.
What It Includes:
- Everything in the 2nd package, plus:
- Google Ads Management
- Active Local SEO
- Bi-Weekly Strategy Calls
- Monthly Performance Reporting
The Expected Outcome:
- Based on the recommended ad spend and typical industry performance on Google Ads, you can anticipate generating approximately 30 to 50+ high-intent leads per month. These are leads from motivated buyers actively searching on Google for your services right now. This system is designed to capture the most profitable jobs and make you the #1 most requested tree care expert in your area.
Total Investment:
- $2,500 / month
- Recommended Ad Spend: $2,500 - $3,000+ / month (Paid directly to Google & Meta)
Book a 20 minute meeting to get a proposal
Meet at our Kenosha, WI office or at your office in WI or IL.